The latest tech stories from around the world...

Why you need a reliable pay per head service provider

Following the passing of the Gambling Act 2005 in the UK that allowed gambling to be made more accessible, online gambling has grown to become a massive business in the country, attracting both international and local customers.

The overall gross gambling revenue is currently £14.4 billion, with the growth being year-over-year of bettors who place bets on the internet. In the past 10 years online gambling has increased by a third in size , and in the case of sports betting online there are around 2.1 million gamblers.

The growth of betting websites is in part due to the desire and need for instant access to more betting possibilities. Bookmaking platforms that are digital allow bookies to manage more efficiently the wide variety of betting possibilities. It also provides more transparency on bets and odds for bookies as well as betters.

Bookmaking online is heavily dependent on the pay per head service

Bookies and agents with the opportunity to expand beyond what’s feasible for local casinos on land or book stores, which are restricted by their physical property. This allows them to reach clients across the world without the need to build numerous bodies and stores to serve a vast number of customers. Automating many of the manual procedures, online bookmaking can to significantly increase the profit margin from every client/player bet while minimizing risks.

The online platform is based on what’s known as the pay-per-head (PPH) Services software. It’s the basis and storefront for bookies who want to start and grow their businesses on the internet. Pay per head refers to a form of exchange between bookmaking software, casinos and sportsbooks. You pay for each one to make the most of your bookie’s services. Bookmakers can use these platforms to analyze betting patterns of the players and alter betting limits to reduce losses, as well as add or eliminate different bets.

For the player they can place bets faster in the comfort of their home, and not have to get in touch with their bookie each time they need to alter their position. PPH effectively automatizes all manual bookkeeping tasks, which are done using notebooks and pencils, and allows bookies to expand more quickly.

Which paying per head provider could determine the success or failure of your business. Thus, conducting a meticulous and thorough review of the most reliable Pay per Head service companies is important for booking agents. Finding the best pay per head option is like having the most effective store location as well as the appropriate marketing channels to maximize the chances to connect with your target customers.

How do you determine which provider of pay per head is the best for you

One of the first steps in searching to find the best Pay per Head service provider is to constantly seek out reliable opinions from respected review websites. The various pay-per-head service providers have different features, and it’s up to each bookmaker what is important to them. A few of the factors to consider would include types of bets as well as customer support, pricing, processing options, as well as reporting.

The best pay per head service providers offer over 80 leagues of sports as well as numerous casino-based games and more than 70 tracks for horse racing, and new ones are added frequently into. Its strength lies in the ability to customize and the ease of use provided to bookmakers when they set up online stores.

In addition, it gives players access 24/7 and bookmakers. That means that customers regardless of where they may be can place bets, which allows bookies to expand their income streams both during offline and online hours. Automatization, backed by speed and reliability, is the way you can make use of your pay per head service can help you get ahead of your competitors or lose that advantage.

Another major benefit of pay per head is the reporting. Bookies can look over the live data at any point to improve their service for clients based on live analysis of trends in betting and odds, allowing them to maximize their profits while minimizing the risk.

To survive in today’s rapidly changing and extremely competitive market demands rapid access to accurate and actionable information; hence analytics are one of the biggest competitive advantages for bookmakers.

Ace Per Head
San Jose, Costa Rica